I just signed up for Groupon and purchased my first deal.
For those of you unfamiliar with Groupon, every day they offer a great deal (or 3) from local companies like restaurants, spas, entertainment places, etc. These deals are usually for 50% – 90% off. The deals get emailed to subscribers. If enough people accept the deal, subscribers who accepted can then pay and get the vouchers.
Today’s deal is for two ultimate washes with hand detailing (and all the works) at a local car wash, Dave’s Auto Spa. The groupon saves 53% off the regular price.
Scuba Man loves a clean Explorer and would like to get it detailed more often, but it’s not cheap. This deal, for us, is doing 2 things. It’s getting us two vehicle details for less than the price of one. It is also introducing us to a new auto-spa that we otherwise would not have tried. One that costs less than half the price of the one we had used in the past, even before the great deal just purchased!
This also is a good deal for the local vendors. They split the proceeds with Groupon on a 50/50 basis. It may not sound like a good deal for them, but it’s great advertising (think, I’ve never heard of today’s vendor before) and over 20% of the vouchers purchased never get redeemed! Those that do get redeemed, have the potential to create loyal customers. They also have the potential for additional sales when the groupon is redeemed.
Dave’s Auto Spa, if they do a good job, will have two new loyal customers. They will save us 58% over the cost of what we had previously paid for a car detail. With this particular deal, we are saving a whopping 80% over what we have paid in the past.
They may do a crappy job, and we may never use them again, but our vehicles will still look and feel cleaner than they do now. With a new vendor, there is always a risk you will not like the service, but this way we get to try it at a bargain price.
All that being said, we’ll see what other kind of deals Groupon comes up. Will any more be just as good and useful for us? Or will their daily email just clog up my inbox with offers of no interest?